The Brand & Team

The Brand:

Event is a unique Collection of Technical Tailoring Lifestyle & Outdoor Aparrel & Accessories with aspirational branding.  Performance premium designs for any activity. The lifestyle collection offers comfort and style & quality.

A carefully curated Collection of functional and practical pieces with subtle stylish cutting edge detailing giving you the confidence to believe in yourself and feel the best. No guts, no glory.......No Pain, no gain.

The Event Flags inspire confidence of direction; the path to success is found within the smallest of margins, because even the smallest of margins count.

Truly British, sharp and stylish Event provides you with staples for your attire whatever the occasion. Quintessentially english perfect for a smart, unfussy tailored look whilst being relaxed and off-duty at the same time.

Utilising our expert knowledge and passion for fabrics, function, fit and design.

Highlighted with sublimely soft knitwear and accessories the Collection is enduring, timeless and enhanced by a pallet of British colours, Navy, White, Red and Grey. 

We are high end, expensive and proud of it.  We don't wish to mass produce huge volumes at low prices & compete with the large brands either for sustainability and quality. Less is more. Our message to customers is to buy less & less often & better quality but to be more conscious of where & how your products are made. There are so many brands who use the same factories produce the identical garments but have a different logo - there is nothing different about any of them, they all look the same have no identity, integrity, or quality.

The Team:

The Team of Designers & Developers have a wealth of knowledge & expertise having worked in the Ready To Wear World of Fashion for 30years across Womens, Menswear & Accessories.

Designers & Fabric developing that our team have worked for: Paul Smith, Armani, Ralph Lauren, Gucci,            Stuart Vevers (currently Creative Director at Coach but has Designed for Calvin Klein, Bottega Veneta, Louis Vuitton Mark Jacobs & Giles Deacon.) Our Designers have spent time living in Milan, Paris, New York, Sydney & Tokyo attending many fashion weeks & catwalk shows from Prada to Burberry absorbing the ultimate in creation and ideas.

Our Fabric team have extended knowledge in developing & finishing of tailored & technical fabrics. Having attended the major & most prestigious fabric fairs for decades around the world in Milan, Biella, Florence, Paris, New York, & Tokyo; particularly in the UK & Europe where the best quality fabrics are woven and produced out of Italy, France and Switzerland. We are proud to support the talent and skill of the British & Europeans of which many have been passed down from generation to generation. We do not use cheap fabrics or have them copied in China, Turkey, India.

Support local, UK & European Trade & Jobs.

Our pattern cutting and grading is also designed and completed in The UK.

We hope you enjoy our clothing as much as we have had the privilege & pleasure of designing & creating it.